Introducing: Todd Shelton, American made menswear

Todd Shelton founded his homonymous brand in 2002 and has been steadily growing ever since. While not a household name yet, the brand is one of the few on the market that designs, manufactures and sells directly to consumers through their e-commerce website. American Apparel does the same thing, but they also rely on a high number of brick-and-mortar stores (even my small, southern France hometown has its own AA store). Todd Shelton is based out of East Rutherford, New Jersey which is a short ride from NYC. Factory tours are available and I resent myself for not knowing about this earlier. 

Besides its singular business model, Todd Shelton's particularity is, what I would call, a no BS aesthetics. No frills, no over bleached or torn fabrics, no loud prints and colors. Just classic designs paired with quality materials, a subdued color palette and punctilious stitching. In its own words, Todd Shelton's collections are defined by consistency and purpose, the latter eliminating the superfluous.

The shirt and jeans below are on sale for  $69 (each!) and the Merino wool sweater for $79.

todd shelton

 

 

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