Cashmere is a rare and coveted fabric, and what's rare and coveted is also expensive. What we tend to forget is that a non-negligible share of cashmere product prices stems from non essential factors (at least, for the end consumer) such as marketing or middlemen's markups.

Therefore, the founders of Artaban decided to exclusively sell their brand on the internet to get rid of the costs associated with a distribution network, and pass on the savings to their customers. In order to ensure transparency, they explain each step of the manufacturing process of their range which includes for now sweaters, scarves and socks, for men and wowen. Made in Italy from Mongolian and Egyptian fibers, Artaban products almost make us wish winter would come sooner. Almost.

artaban artaban2 artaban3

 

 

 

 

Sharing is caring!Share on Facebook0Tweet about this on TwitterPin on Pinterest0Share on Google+0Share on Tumblr0Share on StumbleUpon0Email this to someone