Anja Paris: feminine swimwear
Anja Paris is the brainchild of Alexandra Thiltgès, fellow IFM graduate and a former cosmetics marketing manager. Tired of not finding elegant, affordable and durable swimsuits, she decided to tackle that challenge herself.
The brand's ethos is based on five pilars: sensuality, softness, elegance, personality and charm based on a small study she conducted on what feminity meant nowadays.
After a successful Ulule campaign where she exceeded her goals by over 300%, the brand was launched and is on its way to becoming a staple in all of the parisian belles summer wardrobes. The swimsuits are made in Portugal, a country renowned for the quality of its craftsmanship and the fabrics come from Spain and italy and are chlorine, salt and sun resistant.
Extra points for the color choice, which suit the company's pilars to a T: eggplant, forest green, mustard, raspberry, navy blue.
Price are very reasonable given the quality (about 100€ for a complete set).
Discover their products on the brands eshop!